The international marketing manager of an office furniture company ordered a research report on global telecommunications equipment sales. The report noted that, in the early 1990s, AT&T was awarded a $4 billion contract to provide communication network products and services in Saudi Arabia. The manager took this as a cue to put Saudi Arabia on her information agenda, reasoning that office furniture sales would increase as the country's telephone system was improved. As described here, the marketing manager is viewing Saudi Arabia as a(n):

Question

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The marketing manager is viewing Saudi Arabia as an incipient market, where future demand is expected to develop as infrastructure improvements, like the telephone system, are made.

The International Marketing Manager of an Office Furniture Company Ordered