Manufacturers of Splenda,a low-calorie sugar,wanted to arrange a focus group to find out its use in different markets.Open-ended questions were used in order to secure the unconscious attitudes and biases held by the subjects.This type of technique is known as:
A) scaling technique.
B) qualitative technique.
C) projective technique.
D) reactivity technique.
E) MDS technique.

Question

Quizplus · Accepted Answer

The use of open-ended questions to uncover unconscious attitudes and biases is a characteristic of projective techniques. Therefore, option C is the best choice. Scaling techniques involve the use of explicit rating scales, qualitative techniques aim to describe and interpret social phenomena, reactivity techniques involve changes in behavior due to awareness of being observed, and MDS (multidimensional scaling) techniques involve the visualization of the relationships between objects.

Manufacturers of Splenda,a Low-Calorie Sugar,wanted to Arrange a Focus Group