The vice presidents of finance and marketing of a cosmetic company were traveling around the world to estimate the market potential for their products.They came to a busy metropolitan area in India and noticed that most of the women were not using mascara and false eyelashes.The vice president of finance said, "There is no evidence of any market for our products and let us not waste time." However the vice president of marketing remarked, "We have a great opportunity to market our products." What is meant by this, and how will you suggest testing the instinct of either vice president?
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