For some consumer products such as cigarettes,soft drinks,and candy that have a low per-unit cost,income is often a more valuable segmentation variable than population.

Question

Quizplus · Accepted Answer

Income is not a more valuable segmentation variable for low-cost consumer products because these products are typically affordable to a wide range of income levels, making population a more relevant factor for market segmentation.

For Some Consumer Products Such as Cigarettes,soft Drinks,and Candy That