Marketers must understand that many Hispanic Americans live in two worlds; although they identify strongly with the United States, there is also a sense of pride associated with brands that connect to their heritage.

Question

Quizplus · Accepted Answer

This statement is true. Hispanic Americans often have a strong connection to their heritage and culture, while also identifying as American. Marketers must take this into consideration when targeting this demographic.

Marketers Must Understand That Many Hispanic Americans Live in Two