One of the advantages of targeting a market segment globally is that although the segment in a single-country market might be small,even a narrow segment can be served profitably if the segment exists in several countries.

Question

Quizplus · Accepted Answer

By targeting the same segment in multiple countries, a company can achieve economies of scale and scope, making it profitable to serve even a small segment when aggregated on a global scale.

One of the Advantages of Targeting a Market Segment Globally