One of the first-mover disadvantages is that a late-mover competitor may reap benefit from the investments made in marketing and establishing in a country.

Question

Quizplus · Accepted Answer

This is true because the late-mover can learn from the mistakes of the first-mover and enter the market with an improved product or strategy, without having to invest as much in marketing or establishment. The first-mover may have established a market but the late-mover can enter it with a more competitive advantage.

One of the First-Mover Disadvantages Is That a Late-Mover Competitor