There is a significant difference between the "mass market" and the "premium market." In the premium market customers are looking for a good deal whereas in the mass market customers are looking for a product that fulfills their expectations.

Question

Quizplus · Accepted Answer

The statement is incorrect. In the premium market, customers are willing to pay a higher price for superior quality and features, while in the mass market, customers are looking for affordable and accessible products that meet their basic needs.

There Is a Significant Difference Between the "Mass Market" and the "Premium