Diageo PLC, V&S Vin & Spirit AB, and Seagram and other marketers know that Russians consume a great deal of vodka. This type of market segmentation can be classified as:
A)demographic.
B)behavioral.
C)psychographic.
D)occupational.
E)benefit.

Question

Quizplus · Accepted Answer

Behavioral segmentation involves dividing the market based on consumer behavior, such as their consumption patterns. In this case, marketers are targeting Russian consumers who consume a lot of vodka, which is a behavioral characteristic. Demographic segmentation is based on factors such as age, gender, income, and education level. Psychographic segmentation is based on lifestyle, values, and personality traits. Occupational segmentation is based on a consumer's occupation or profession. Benefit segmentation is based on the benefits that consumers seek from a product or service. None of these segmentation approaches accurately describe targeting Russian vodka consumers based on their consumption behavior.

Diageo PLC, V&S Vin & Spirit AB, and Seagram and Other