Procter & Gamble has identified a group of consumers in Europe who are willing to pay premium prices for pet food that will improve the health of their pets.This is an example of ________ segmentation.
A)demographic
B)psychographic
C)ethnic
D)behavioral
E)benefit

Question

Quizplus · Accepted Answer

This is an example of benefit segmentation, as it involves segmenting the market based on the specific benefits consumers seek from the product, in this case, pet food that improves pet health.

Procter & Gamble Has Identified a Group of Consumers in Europe