Three Mexican retailers Famso,Grupo Gigant SA,and Grupo Commercial Chedraui SA have opened stores in the United States.This is an indication of:
A) U.S. retailers were lagging behind in collecting demographic information.
B) the Mexican retailers provide better products than American stores.
C) the Hispanic American segments represent a great opportunity for marketers.
D) American businesses cannot compete with Mexican retailers.
E) the Mexican retailers would like to compete with businesses like Best Buy and Circuit City.

Question

Quizplus · Accepted Answer

The fact that Mexican retailers are opening stores in the United States indicates that there is a significant market opportunity in the Hispanic American segment, which is attractive to marketers. It does not necessarily mean that U.S. retailers were lagging behind in collecting demographic information, that Mexican retailers provide better products than American stores, that American businesses cannot compete with Mexican retailers, or that Mexican retailers would like to compete with businesses like Best Buy and Circuit City.

Three Mexican Retailers Famso,Grupo Gigant SA,and Grupo Commercial Chedraui SA