Which of the following is generally true about the marketing of high-touch products such as fine china and crystal?
A)It relies equally on specialized information and image.
B)It relies less on image and more on specialized information.
C)It relies less on specialized information and more on image.
D)Neither image nor specialized information is relevant to the marketing of high-touch products.
E)It relies partially on specialized information and partially on image.

Question

Quizplus · Accepted Answer

High-touch products like fine china and crystal often rely more on image than on specialized information. This is because the perceived value and desirability of these items are significantly influenced by their aesthetic appeal and the prestige associated with owning them, rather than just the technical details or specifications.

Which of the Following Is Generally True About the Marketing