When a marketer understands that a product satisfies a buyer's rational criteria while also evoking an emotional response,the marketer should:
A)only target consumers in high-income countries.
B)utilize a multi-tiered targeting strategy rather than a concentrated strategy.
C)commission psychographic segmentation studies to augment demographic data.
D)create advertising that reflects a bipolar,high-tech and high-touch approach.
E)follow normal targeting strategy.

Question

Quizplus · Accepted Answer

Understanding both rational and emotional responses suggests the need for psychographic segmentation to better understand consumer motivations and preferences, complementing demographic data.

When a Marketer Understands That a Product Satisfies a Buyer's