After the research effort has zeroed in on potential markets,there is no substitute for a personal visit to size up the market firsthand and begin the development of an actual export marketing program.

Question

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It is true that there is no substitute for a personal visit to a potential market to begin the development of an actual export marketing program. Personal visits allow for firsthand observation and interaction with potential customers, distribution channels, and competitors, which are essential for making informed decisions about market entry and developing effective marketing strategies.

After the Research Effort Has Zeroed in on Potential Markets,there