Companies may find that the upfront easy money obtained from licensing turns out to be a very expensive source of revenue.

Question

Quizplus · Accepted Answer

Licensing may provide easy money upfront, but it can be costly in the long term due to the need for ongoing support, maintenance, and updates. Additionally, licensing can limit a company's ability to innovate and differentiate itself from competitors. Therefore companies may find that the upfront revenue received from licensing is not worth the long-term expenses and limitations.

Companies May Find That the Upfront Easy Money Obtained from Licensing