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________ Represent(s)a Market Entry Strategy Whereby One Company Permits a Foreign

Question 39

Multiple Choice

________ represent(s) a market entry strategy whereby one company permits a foreign company to make use of its patents,know-how,technology,company name,or other intangible assets in return for a royalty payment.


A) Joint ventures
B) One-hundred-percent ownership
C) Licensing
D) Exporting
E) Global strategic alliances

Correct Answer:

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