The agreements that allow McDonald's franchisees around the globe to use McDonald's trademarked name and menu items represent, in essence, which form of market entry?

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The agreements that McDonald's signs with franchisees around the world represent franchising as a form of market entry. This type of agreement allows independent entrepreneurs to use the McDonald's name and menu items under specific conditions, such as using the franchisor's operational procedures, purchasing supplies from designated providers, and paying a percentage of their revenue to the franchisor. Franchising is a popular way for companies to expand into new markets without having to assume all the risks and costs associated with direct investment or ownership.

The Agreements That Allow McDonald's Franchisees Around the Globe to Use