Saab markets two luxury car models,both prized by drivers for their "quirkiness." About 30% of Saab's sales come from the USA,with most of the rest from Western Europe.Which strategy does Saab appear to be using?

Question

Quizplus · Accepted Answer

Saab is concentrating on a specific market segment (luxury car drivers who value "quirkiness") and is also concentrating on a specific country (USA) for most of its sales.

Saab Markets Two Luxury Car Models,both Prized by Drivers for Their