Dieter Zietsche, sales chief at Germany's Mercedes-Benz, once said that, in setting prices, "We know what the customer wants, and he will have to pay for it." This is an example of an ethnocentric pricing policy.

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Ethnocentric pricing policies involve setting prices based on the company's home country's perceptions and attitudes towards pricing rather than considering local market conditions or preferences. Zietsche's statement suggests a belief that the customer should pay for what the company believes they want, which is an example of ethnocentric pricing.

Dieter Zietsche, Sales Chief at Germany's Mercedes-Benz, Once Said That