The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product is called _____.
A) merchandising
B) crowdsourcing
C) vertical integration
D) horizontal integration

Question

Quizplus · Accepted Answer

Vertical integration refers to a company taking control of its supplier markets by creating its own hierarchical structure to produce the supplied product. This can include acquiring suppliers or creating in-house manufacturing capabilities.

The Practice of an Existing Firm Replacing One or More