A disadvantage of using the Web to communicate with potential customers is that it does not offer the cost savings of mass media.

Question

Quizplus · Accepted Answer

This statement is false as using the Web to communicate with potential customers can actually offer cost savings compared to traditional mass media methods such as television, newspapers, or billboards. Digital marketing techniques such as social media, email marketing, and search engine optimization can be more targeted and cost-effective.

A Disadvantage of Using the Web to Communicate with Potential