As a practical matter, marketing managers may choose to run both global and local ads rather than adopt an "either/or" stance.

Question

Quizplus · Accepted Answer

Running both global and local ads allows the marketing manager to reach a wider audience and tailor the message to specific demographics or cultural contexts. It's not necessary to choose between global or local ads, as both can be effective in different ways.

As a Practical Matter, Marketing Managers May Choose to Run