Which of the following marketing mix elements was at the heart of the problems Ford Motor Company and Bridgestone/Firestone faced in 2000?

Question

Quizplus · Accepted Answer

The problems faced by Ford and Bridgestone/Firestone in 2000 were primarily related to public relations, specifically, the publicized incidents of rollover accidents and tire blowouts resulting in fatalities and injuries, leading to heightened concerns about the safety of Ford vehicles equipped with Firestone tires. This damaged the reputation and credibility of both companies and resulted in product recalls, government investigations, and lawsuits.

Which of the Following Marketing Mix Elements Was at the Heart