Overall,sales promotion tools,such as coupons,are used less frequently as consumer products companies increase budget allocations for media advertising.

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Sales promotion tools, including coupons, are often used more frequently as part of an integrated marketing strategy, even as companies also invest in media advertising. These tools are effective in driving immediate sales, enhancing product visibility, and complementing other marketing efforts.

Overall,sales Promotion Tools,such as Coupons,are Used Less Frequently as Consumer