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Masterfoods USA, a Unit of Mars, Inc

Question 46

Multiple Choice

Masterfoods USA, a unit of Mars, Inc., invited consumers in 200 countries to their Global Color vote promotion.Participants were asked to vote whether a new M&M candy should be purple, aqua, or pink.Purple won.This is an example of:


A) promotion of different colors for marketing.
B) lack of interesting colors in current M& M candy.
C) people in different countries prefer different colors.
D) purple color is the most popular color worldwide.
E) sales promotion by global marketer.

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