To fully exploit the Internet's potential, company executives must be willing to integrate interactive
media into their marketing mixes.

Name: To fully exploit the Internet's potential, company executives must be willing to integrate interactive media into their marketing mixes.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Integrating interactive media into the marketing mix can help companies reach a broader audience and increase engagement with customers, ultimately leading to greater success in the online marketplace.

To Fully Exploit the Internet's Potential, Company Executives Must Be