According to the generic strategy framework, cost leadership is a sustainable source of competitive advantage if barriers exist that prevent competitors from achieving the same low costs.

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Cost leadership can be a sustainable source of competitive advantage if there are barriers to entry that prevent competitors from achieving the same low costs. These barriers could include economies of scale, proprietary technology or access to low-cost inputs. Without such barriers, competitors could easily replicate the cost structure, eroding the cost leader's advantage.

According to the Generic Strategy Framework, Cost Leadership Is a Sustainable