Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune, a high-tech machine, at a substantially higher than regular washer prices.This is an example of:

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Maytag is using differentiation by offering a high-tech and premium quality washing machine, the Neptune, at a higher price point than regular washers. This suggests that Maytag is attempting to differentiate itself from other washer and dryer brands in the market.

Maytag Has Been Called "The Rolls-Royce of Washers and Dryers