Intel's focus on designing complex,expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices.In the strategic intent model of competitive advantage,this is an example of:
A)building layers of advantage.
B)loose bricks.
C)changing the rules of engagement.
D)collaborating.
E)none of the above

Question

Quizplus · Accepted Answer

This scenario exemplifies the "loose bricks" strategy, where competitors take advantage of gaps or overlooked opportunities in the market that the leading firm has neglected or deemed unimportant. In this case, Intel's focus on high-end PC microprocessors left an opening for competitors to develop and dominate the market for cheaper chip sets for non-PC electronic devices.

Intel's Focus on Designing Complex,expensive Microprocessors for PCs Enabled Competitors