When company management decides that it is unwilling to follow the "conventional wisdom" and instead finds a new way to gain competitive advantage,it might be said to be:
A)searching for loose bricks.
B)changing the rules of engagement.
C)collaborating.
D)building layers of advantage.
E)innovating.

Question

Quizplus · Accepted Answer

Changing the rules of engagement refers to altering the traditional methods or strategies in order to gain a competitive advantage, which aligns with the idea of not following conventional wisdom.

When Company Management Decides That It Is Unwilling to Follow