Jollibee operates some 1,500 restaurant locations in Philippines, more than McDonald's.Even Jollibee's marketing vice president concedes that McDonald's provided the basic blueprint for their restaurants.However, at Jollibee, sweet and spicy flavors predominate in the burgers and chicken dishes, and their menu offerings are much more varied than competitors.This is an example of which component of competitive innovation?

Question

Quizplus · Accepted Answer

Loose bricks are components of competitive innovation that can be easily changed or replaced, allowing a company to quickly adapt to changing market conditions. In this case, Jollibee's menu offerings are a loose brick, as they can be easily changed to meet the changing tastes of consumers.

Jollibee Operates Some 1,500 Restaurant Locations in Philippines, More Than