The "double-diamond" approach to national competitive advantage is a conceptual framework associated with:
A)Michael Porter.
B)Gary Hamel and C.K.Prahalad.
C)Richard D'Aveni.
D)Alan Rugman.
E)Antonio Perez.

Question

Quizplus · Accepted Answer

The "double-diamond" model was developed by Alan Rugman to extend Michael Porter's original diamond model, accounting for international factors in national competitive advantage.

The "Double-Diamond" Approach to National Competitive Advantage Is a Conceptual