Critical Thinking Questions Case 2-1
As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; which is a first meeting to discuss an advertising brochure for a new technology product.
Which of the following steps should occur before you begin producing the brochure? ____
A) Decide on the brochure's purpose and audience
B) Determine the brochure's shelf life
C) Create a timeline of effectiveness for the brochure
D) Draw a storyboard and get it approved

Question

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The Answer of Critical Thinking Questions Case 2-1
As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; which is a first meeting to discuss an advertising brochure for a new technology product.
Which of the following steps should occur before you begin producing the brochure? ____
A) Decide on the brochure's purpose and audience
B) Determine the brochure's shelf life
C) Create a timeline of effectiveness for the brochure
D) Draw a storyboard and get it approved