You are in marketing for one of the three U.S. auto manufacturers. You have just received a notice from your seat belt buckle supplier that the buckles shipped to you and used in the cars made between June 94 and September 94 are defective. The defect means that the buckles will come undone if pressure is placed on the belts at any speed over 10 miles per hour. You must encourage your firm to issue a recall.

Question

Quizplus · Accepted Answer

As a responsible marketer, it is important to prioritize customer safety and ensure that any defects in the product are addressed promptly. In this case, the defective seat belt buckles pose a serious safety hazard, and the company should issue a recall to rectify the issue and prevent any potential accidents or injuries.

You Are in Marketing for One of the Three U