For which pair of firms would a merger be horizontal?
A) Avis Car Rentals and United Airlines
B) Nike and Starbucks
C) Barnes and Noble and Wordsworth Booksellers
D) US Steel and Boeing

Question

Quizplus · Accepted Answer

Barnes and Noble and Wordsworth Booksellers are both book retailers, so a merger between them would be horizontal. The other options involve firms in different industries, so a merger between them would be vertical or conglomerate.

For Which Pair of Firms Would a Merger Be Horizontal