A classmate is taking a Marketing class and has an assignment in which he needs to establish a catchy, but effective slogan for a local gym. An effective slogan in this case is one that could lead to more memberships, more member visits, or both. You mention that Frederickson's "broaden-and-build" model is an appropriate framework for his slogan. Which of the following slogans, in theory, would be MOST appropriate for increasing memberships sold and member visits?

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The Answer of A classmate is taking a Marketing class and has an assignment in which he needs to establish a catchy, but effective slogan for a local gym. An effective slogan in this case is one that could lead to more memberships, more member visits, or both. You mention that Frederickson's "broaden-and-build" model is an appropriate framework for his slogan. Which of the following slogans, in theory, would be MOST appropriate for increasing memberships sold and member visits?

A Classmate Is Taking a Marketing Class and Has an Assignment