In describing herself, a person living in an individualistic culture might respond, "I am a kind person," whereas someone from a collectivist culture might respond, "My family thinks that I am generous."

Question

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Individualistic cultures emphasize personal achievements and individual rights, leading individuals to describe themselves based on personal traits. Collectivist cultures, on the other hand, focus on group goals and relationships, so individuals are more likely to describe themselves in terms of their relationships or roles within a group.

In Describing Herself, a Person Living in an Individualistic Culture