A consumer researcher wanted to examine the effects of using different-colored boxes on shoppers' level of buying her brand of cereal. What is the dependent variable?
A) levels of buying
B) kind of cereal
C) different colored boxes
D) the consumer researcher

Question

Quizplus · Accepted Answer

The dependent variable is the level of buying the brand of cereal, which is what is being measured or affected by the use of different-colored boxes. The kind of cereal, different-colored boxes, and the consumer researcher are not dependent variables.

A Consumer Researcher Wanted to Examine the Effects of Using