Generally, the single most important factor in determining likelihood of confusion between two marks is the similarity of the marks.

Question

Quizplus · Accepted Answer

This is a basic principle of trademark law. The similarity of the marks is often the most important factor considered in determining whether there is a likelihood of confusion between two marks. Other factors that may be considered include the similarity of the goods or services, the channels of trade, the strength of the marks, and the presence of any actual confusion or evidence of consumer deception.

Generally, the Single Most Important Factor in Determining Likelihood of Confusion