The European Court of Justice in the Sebago Inc.v.GB Unic,SA,(1999)E.T.M.R.681 ruled that re-imports from a EU member country to another is in violation of the Trademark Directive.

Question

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The European Court of Justice in the Sebago Inc. v. GB-Unic SA case did not rule that re-imports from one EU member country to another violate the Trademark Directive. Instead, it clarified conditions under which trademark rights might be exhausted, indicating that such re-imports do not necessarily violate the Trademark Directive if the goods were put on the market in the European Economic Area (EEA) by the trademark owner or with their consent.