Morris built a thriving business by selling tailor-made clothing at off-the-rack prices.All other custom-clothing stores charge much higher prices.We can say that Morris has a(n)
A)core competency.
B)competitive advantage.
C)serendipity.
D)opportunity alertness.

Question

Quizplus · Accepted Answer

Morris has a competitive advantage because he is able to offer tailor-made clothing at off-the-rack prices, while other custom-clothing stores charge higher prices. This sets him apart from his competitors and makes him more appealing to customers.

Morris Built a Thriving Business by Selling Tailor-Made Clothing at Off-The-Rack