Mark is the owner of Delectable Delights,a specialty store offering chocolates,candies,and fruit baskets.After a recent analysis of the competitive environment,Mark concluded that three distinct consumer segments exist for his products - A,B,and C consumers.In an effort to maximize the effectiveness of its strategy,Mark has decided to limit his efforts to fulfilling the needs of A consumers.He is employing a _____ strategy.

Question

Quizplus · Accepted Answer

Mark is employing a focus strategy, which involves targeting a specific consumer segment and tailoring the marketing mix to their needs. He has decided to limit his efforts to fulfilling the needs of A consumers, indicating a narrow focus on this segment. The other options (multisegmentation, selective, and concentration) involve targeting multiple segments or making tradeoffs between segments, which is not what Mark is doing in this scenario.

Mark Is the Owner of Delectable Delights,a Specialty Store Offering