Geraldo owns a well-known brand and allows Henry to sell products with that brand name.Geraldo has agreed to:

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Quizplus · Accepted Answer

In product and trade name franchising, the franchisee is given the right to use the franchisor's product and trade name. In this case, Geraldo is allowing Henry to sell products with his brand name, which fits the definition of product and trade name franchising. Business format franchising involves a more comprehensive sharing of the franchisor's entire business system, while master licensing involves the franchisor granting the right to sell a specific product or service in a specific territory to a third-party licensee. Co-branding involves two or more brands working together to create a new product or service.

Geraldo Owns a Well-Known Brand and Allows Henry to Sell