A loss leader is a revenue stream where products are sold at a loss to hopefully create sales in a more profitable revenue stream.

Name: A loss leader is a revenue stream where products are sold at a loss to hopefully create sales in a more profitable revenue stream.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A loss leader strategy involves selling products at a lower price than the cost incurred in producing them, in order to generate more sales in other profitable revenue streams.

A Loss Leader Is a Revenue Stream Where Products Are