Spira Footwear,Inc.produces running and walking shoes with a patented technology.Therefore the company's profile should concentrate the most on

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While all three options are important, the fact that Spira Footwear, Inc. has a patented technology means that the benefits to the customers are likely to be the most important aspect to highlight. This could include increased comfort, improved performance, reduced risk of injury, or other advantages that come with the use of the company's shoes. By emphasizing these benefits, Spira Footwear, Inc. can differentiate itself from competitors and win over customers who are looking for high-quality, innovative footwear.