Paul is a CPA (certified public accountant).He offers a variety of services depending on the needs of his customers.Some hire him to perform bookkeeping activities;others have him prepare their tax return.Paul's market is segmented based on:

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Paul's market segmentation is based on the different benefits his customers are seeking. Some customers want him to handle bookkeeping activities while others want him to prepare their tax returns. This is an example of benefit-based segmentation.

Paul Is a CPA (Certified Public Accountant)