Solved

Matching

Question 102

Matching

Matching

Premises:
The basic product and/or service that delivers customer benefits
A description of potential customers in a target market
The fundamental benefit or solution sought by customers
The basic product and/or service plus any extra or unsolicited benefits to the consumer that may prompt a purchase
A forecasting method in which all potential buyers in a target market's submarkets are identified and the estimated demand is added up
Specific characteristics that describe customers, their purchasing power, their consumption patterns, and other factors
A forecasting method that begins with a large-scope variable and works down to the sales forecast
Responses:
customer-oriented philosophy
augmented product/service
benefit variables
core product/service
actual product/service
customer profile
breakdown process
buildup process

Correct Answer:

customer-oriented philosophy
augmented product/service
benefit variables
core product/service
actual product/service
customer profile
breakdown process
buildup process
Related Questions

Q89: Using the number of births in a

Q91: People of all backgrounds, occupations, and income

Q94: After identifying the three levels of a

Q100: Entrepreneurs should base their market assessments,production schedules,inventory

Q101: Match the term with its definition. Not

Q103: What kind of marketing philosophy does Checkerboard

Q109: Define the term market and explain the

Q110: What techniques are used in collecting primary

Q118: Melinda,an auto insurance agent,would like to forecast

Q120: What are some of the guidelines that

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents