Specific characteristics that describe customers, their purchasing power, their consumption patterns, and other factors
The division of a market into several smaller groups with similar needs
A group of customers or potential customers who have purchasing power and unsatisfied needs
An emphasis on "pushing the product" to customers
The process of locating and describing potential customers
The belief that production and sales center on the consumer and his/her needs
Business activities that direct the creation, development, and delivery of a bundle of satisfaction from the creator to the targeted user
The combination of product/service, pricing, promotion, and distribution activities
A prediction of how much of a product or service will be purchased within a given market during a specified time period
A strategy that recognizes the existence of several distinct market segments but focuses on only the most profitable segment
New market information that is gathered by the firm conducing the research.
A strategy that recognizes different preferences of individual market segments and develops a unique marketing mix for each
Emphasizing the product as the single most important part of the business
A strategy that defines the total market as the target market
Trade secrets
A forecasting method in which surrogate variables are used to project future sales
The gathering, processing, interpreting, and reporting of market information
A forecasting method in which sales is the estimated variable
The parameters used to distinguish one form of market behavior from another
Market information that has been previously compiled
A marketing strategy in which cost-and differentiation-based advantages are achieved within narrow market segments
