Mary,an independent sales representative,is hindered in her ability to be in contact with clients because of dropped calls on her cell phone.Her decision to purchase a cellular booster for her phone reflects Mary has just proceeded through the _____ stage of consumer decision making.
A)purchase evaluation
B)evaluative categorization
C)need recognition
D)cognitive dissonance

Question

Quizplus · Accepted Answer

Mary's recognition of her need for a cellular booster represents the need recognition stage of the consumer decision-making process, as she has identified a problem or need that requires a solution. The other choices are not applicable to Mary's situation. Purchase evaluation takes place after the consumer has recognized a need, and involves the assessment of potential product options. Evaluative categorization refers to the classification of products based on their features and attributes. Cognitive dissonance occurs after the purchase decision has been made, and involves feelings of doubt or regret about the decision.

Mary,an Independent Sales Representative,is Hindered in Her Ability to Be