The dress looked so cute in the store window, but after she brought it home, Victoria began having second thoughts about her purchase. Victoria is experiencing
A) post-purchase dissonance.
B) post-purchase satisfaction.
C) cognitive dissonance.
D) post-decisional distress.

Question

Quizplus · Accepted Answer

Post-purchase dissonance is the uncomfortable feeling of uncertainty or anxiety that a person may experience after making a purchase decision. Victoria is having second thoughts about her purchase, which indicates that she may be experiencing post-purchase dissonance.

The Dress Looked So Cute in the Store Window, but After